Good branding speaks for people and to people. For the most part creating a good brand is about reflecting an idea, a group of people and what they or their organisation has to offer. And because it’s all about people, creating a brand for the London Oriana Choir during the lockdown, where the chances of meeting face-to-face were non-existent, gave us pause for thought. It is a testament to the choir, their management team of directors and the team at Together that the end result ranks high on our list of brands and identities that we’re most proud of.
We hope you enjoy our case study on the work and branding process we went through with the team.