THE PROJECT
Communicating Civitates
Civitates is a philanthropic initiative in its second year. The challenge of this project was to create an annual report that would help them communicate their novel approach and core objectives. It had to communicate their achievements to their supporters and act as an introductory document for new investors.
CONCEPT EXPLORATION
Highlighting the core message
As a young organisation Civitates had little for us to work with besides a logo, some photography and content. This created a need for us to develop a style that was in keeping with the identity that would enhance their content. Starting as always by exploring ideas conceptually, the notion of highlighting and uncovering emerged. This evokes the actions of Civitates who focus their resources towards initiatives that support open debate, investigative journalism and democracy.
ADDING A HUMAN TOUCH
Underlying the message
Throughout the document we added subtle, hand-made marks to give the content a personal, human touch.
ICONOGRAPHY
Four main objectives
We created bespoke icons for Civitates’s main objectives:
CREATING A DYNAMIC BRANDED AESTHETIC
Focus on people
We explored several visual styles and treatments of their imagery to create a sense of dynamism to the report.
INFOGRAPHICS
Showcasing impact
INFOGRAPHICS
Showcasing impact
INFOGRAPHICS
Representing impact
Together Creative designed our 2019 annual report. As a new pooled fund supporting democracy and solidarity in Europe, it was important for us to have a concise, visually engaging annual report that showed our progress and challenges.
The look Together Creative created for us was hopeful and positive, which worked really well. Working with Together Creative was also a real pleasure. The team was very responsive to our needs and showed a high level of flexibility and dedication. This clearly paid off: both our grantees and donors were very impressed by the look of the report – and so were we.
Léonie van Tongeren | Fund Manager