GFCF
Community philanthropy, globally connected
An identity and website to position the GFCF as thought leaders in the field of global community philanthropy.
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THE PROJECT

Feeding the roots of change

The Global Fund for Community Foundations is the only organisation promoting and building community philanthropy on a global scale. They stand to promote people-led development underpinned by the belief that local people know what they want and need best. Our challenge was to enhance their presence and activity online – first by creating a brand and identity, and second by designing and building a website.

Together are efficient and professional, and have a particular knack for explaining more complicated technical aspects of the work in understandable terms. It was a pleasure working with them, and we’re most pleased with the final results!

Wendy Richardson
Operations & Communications Director

IDEATION

Starting with the sketchpad

Exploring options and creating solutions is seriously fun and we always start with the sketchpad. For GFCF, we needed to convey their central role in a field where complex interwoven connections and relationships help drive the bigger picture of a new, people-led approach to development.

REFINING ROUTES

Developing chosen approaches

Our clients play an active role in how our ideas develop. We want their opinions at every step because we know that it is only with them that we can dig deeper, to bring the key elements of their identity to the fore. We interrogate and refine the strongest concepts to arrive at an identity they can be proud of – one that truly tells their story.

With direct involvement from the GFCF we digitised the concept that spoke to them most – that of global, human connection.

The old logo

Reconnecting identity with values

The GFCF approached us with a desire to revamp their existing identity, which was disconnected from and failed to support the work they do. The task was not to dismantle what existed altogether, but rather remodel it to make it relevant and work harder for them

GUIDELINES & COMMUNICATIONS MATERIALS

Brand application

For the consistent application of the brand, we supplied a comprehensive toolkit, including brand guidelines for visual decision-making, templates for annual reports and a logo toolkit.

WHAT OUT CLIENT SAID

Over the last year, we undertook a significant review of our branding and external communications, leading to a new logo, brand guidelines, and website. Together Creative, who we had been working with for many years prior, “held our hands” through this process: making creative suggestions and thinking through the technical implications, while regularly incorporating our feedback. They are efficient and professional, and have a particular knack for explaining more complicated technical aspects of the work in understandable terms. It was a pleasure working with them, and we’re most pleased with the final results!

Wendy Richardson
Operations & Communications Director

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