Despite the challenging nature of this brief, working with the LSE was a real pleasure and as one of the top academic institutions in the country it is a very obvious example of where content creation and design need to be in step with one another. For this project the user testing and feedback process we designed led to multiple options being tested with a varied sample of academics before arriving at a finished piece.
Working with our sister agency, Revealing Reality, we iterated through design and content options based on key stakeholder user testing, each time producing cost-effective mock-ups of documents.
As the world becomes increasingly focused on digital communication channels, more traditional mediums become less prevalent and as a consequence, when executed well can have a more profound impact. Together still produce a variety of high-quality bespoke print products and really know how to produce the wow factor. Done well, something beautiful, tactile and tangible has the power to cut through the noise and make an impression in our pervasive but transient digital culture.
The LSE produces a vast amount of literature, most of which is aimed at undergraduates. Our target audience was skewed towards the upper echelons of the academic set. It needed to stand out and make them feel special. The execution of the pack had to make the information it held feel important and inspire behaviour change in
Getting the best out of printed materials requires experience and understanding of press and production processes and available materials. It is also essential to use design to get the best out of the specification selected.
If you’re investing in decent print, it’s worth getting it right. For a nominal amount, a wet proof or scatter proof gives a chance to test options and finalise the exact look we’re trying to achieve.
We work with some of the best printers and finishers in the UK. If you have exacting requirements it’s essential the designers you have worked with on your project partner with the press handlers to achieve the highest quality result on press.
When you have a complex evolving brief you really need a partner not a supplier. That’s exactly what we got when we commissioned Together.
They integrated their design and communication work into a much broader ongoing project and organisation shift, taking care to understand the full context in which we are operating and our long-term goals. This resulted in the creation of well-conceived, tested and effective communications material. The printed items were of the highest quality and really stood out from the crowded landscape of university comms. They did this whilst keeping a watchful eye on our budgets and the overall project goals – always adhering to our brand guidelines and accessibility concerns.
Knowledge Exchange Manager
London School of Economics and Political Science